"Be authentic," they say. But what the heck does that even mean? Online brand expert, Mary Fain Brandt, joins me this week for an energetic conversation about letting your personality differentiate you in a sea of sameness. Plus, tips on how to save ten grand in your first year of business.
Ready to increase your visibility and fill your pipeline with sizzling hot qualified leads? Or maybe you're looking to book your calendar with speaking engagements or simply want to become known as a leader in your industry.
Either way Mary’s the ultimate connector and she’ll share all her top secrets with you on how she went from unknown to fully booked!
Mary has a ton of experience in the corporate arena working in the financial industry, specifically banking. This has given her a glimpse as to where sales professionals struggle when it comes to social selling and online prospecting. Mary has worked with Financial Professionals, Bank Managers, IT...
We Lifshitz Together: Serial Entrepreneur, Brand Consultant and Creative Thinker, Bryan Lifshitz shares the power of thinking big, finding your side hustle, and inventing a product that goes VIRAL.
Some of this weeks episode highlights are:
8:48 A lot of small businesses don't know who their market is. They don't know who their audience is. And so that's where we've got to identify. Is it old? Is it young? Is it, this is it that? And so once we understand that, then we're working backwards
22:19 The world of bringing stuff to market has changed. And for the better, in my opinion. And why? Because now anybody and everybody can bring something to market.
35:29 The reality is you've got to make sure that people like your product. We didn't know people were going to like our product, right? We just kind of assumed. I think we made about a hundred units of the Piggyback Rider back in the day as a test. We brought a bunch of them in, we sent them out to people, we had friends...