We Lifshitz Together: Serial Entrepreneur, Brand Consultant and Creative Thinker, Bryan Lifshitz shares the power of thinking big, finding your side hustle, and inventing a product that goes VIRAL.
Some of this weeks episode highlights are:
8:48 A lot of small businesses don't know who their market is. They don't know who their audience is. And so that's where we've got to identify. Is it old? Is it young? Is it, this is it that? And so once we understand that, then we're working backwards
22:19 The world of bringing stuff to market has changed. And for the better, in my opinion. And why? Because now anybody and everybody can bring something to market.
35:29 The reality is you've got to make sure that people like your product. We didn't know people were going to like our product, right? We just kind of assumed. I think we made about a hundred units of the Piggyback Rider back in the day as a test. We brought a bunch of them in, we sent them out to people, we had friends...