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How To Be Authentic and Why It Matters

 

"Be authentic," they say. But what the heck does that even mean? Online brand expert, Mary Fain Brandt, joins me this week for an energetic conversation about letting your personality differentiate you in a sea of sameness. Plus, tips on how to save ten grand in your first year of business.

Guest Information:

Ready to increase your visibility and fill your pipeline with sizzling hot qualified leads? Or maybe you're looking to book your calendar with speaking engagements or simply want to become known as a leader in your industry.

Either way Mary’s the ultimate connector and she’ll share all her top secrets with you on how she went from unknown to fully booked!

Mary has a ton of experience in the corporate arena working in the financial industry, specifically banking. This has given her a glimpse as to where sales professionals struggle when it comes to social selling and online prospecting. Mary has worked with Financial Professionals, Bank Managers, IT...

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Why LinkedIn Matters For Your Business and Personal Brand

 
 
Hi there!

How you use LinkedIn can increase your ability to connect with others on a more personal level. Knowing how to take advantage of those capabilities gives you a leg up.

Some of this weeks episode highlights are:
12:35 People often are looking for templates to help you know what to say when you reach out. But when it comes to one on one personal business relationships, you can't boil that down to a template.
18:33 Passion is contagious - If you are passionate about what you are doing, you will attract others who are passionate about their work as well!
25:26 Of all social media platforms, the 750 million on LinkedIn are the most educated, informed, and affluent.

--- Full Raw Transcription of Podcast Below ---

Sandra Long (00:00):
The best way to warm people up is to care about them, know about them, talk about them. Absolutely. Love it!

Introduction (00:11):
Welcome to the SideHustle Lounge. If you're looking for flexible ways to earn income, grow your mindset, and live...
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